Super Bowl add

I enjoyed many of the adds during the Super Bowl this year (as well as the game too, yes that part was fun). They definitely were less offensive and boorish than last year. Some were actually even funny.
There was one during halftime, though, that really caught our attention. I watch the Bowl at church, where many of us get together and project the game onto a big screen in the lower auditorium. Anyway, during halftime there was an add that started out with something about a guy who was going to die that day and started to ramble on about how much insurance he had and how well he was going to leave his family off when he passed.
But then it got interesting. After all that was done the announcer said something to the effect of (I'm doing this off memory) , "But Mr. so and so forgot to insure himself." The commercial then relates that the guy didn't know Jesus Christ, implying that he should have insured himself against eternal damnation.
Nice. The whole auditorium stood cheering, as did I. I mean that was totally unexpected in a barrage of Bud Light and Ameriquest commercials. But we never found out who sponsored the add, or whether it was a national or local spot. Anyone out there know?