It turns out that the fantastic salvation add during the Super Bowl was financed by GospelSpot, an organization local to the Portland, Oregon area. On their website they announce that their spot was seen by over 1 million people in this area during the bowl.
Not to put a damper on that, but I highly doubt that. There are only about 2 million people, perhaps more than that by an order of thousands, that are in the Portland TV market. Kids and many wives were probably not glued to the set. And this spot was during halftime, in a set of local adds that you commonly get during the game. How many people do you think tuned out the local adds during halftime?
However, this is not to take away from the possible impact of the add. Just think if these guys had the money to make the add nation wide.
You can view the commercial here (wmv) or here (mp3).
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