Wednesday, April 27, 2005

Dissing OregonLive

I was looking for OregonLive, the Oregonian's on line news site, and waded into a sea of complaints concerning the usability of the site. Generally, the complaints are that it's complicated to read, the important links are not prominent on the page, searching for things is difficult, and the links to articles only last 14 days.
I hadn't heard that last one, but I do know I've had trouble searching for articles that aren't in today's Oregonian.
I looked back at some of my posts that have OregonLive links and found that, in fact, the links lead to an empty page at the site. That really reflects poorly on the Oregonian.
Here is BlueOregon's list of demands from the OregonLive (web manager Advance.net) to make it more user friendly:
* Lose the 14-day kill zone. Listen, beancounters, you'll get MORE traffic
that way. More people will link and the links will live forever. That's ad
revenue... think about it. Lots of folks I know don't even bother linking to
OregonLive because the link will die in 14 days. And that hurts your Google rank
(the key to even MORE revenue).
* Photos. You don't really intend to suggest
that your photojournalists suck so bad that their work should be in hiding, do
you?
* Post all the articles. Yes, even the Metro section stuff. If I want
the front page wire-service stuff, I'll go to the source anyway.
* Use 21st
century HTML. The internet has improved the lives of millions of blind people;
how about showing a little courtesy and making your HTML accessible to them? Oh,
and Google's a blind person too -- do the right thing, and your Google Rank will
skyrocket.
* Put a comments/discussion forum on every single article. More
traffic, more revenue... (see, the internet can make money, too!)
* For the
love of god, call the sections the same thing as you call them in print. There's
nothing more frustrating than trying to find the "Commentary" link... Oh yeah,
on the internet, it's "Opinion".
* Pull the news closer to the front. Put
actual content on the home page, and actual content on the section home pages.
Seriously, is the little weather box the most important content you've got under
"News+Biz"?
* Improve the jobs and classifieds
search. It's damn near unusable.
* Add text-only contextual advertising,
rather than all those meaningless animated banner ads. Contextual ads are
actually of interest to readers - and thus generate higher click-thrus and more
revenue. Google AdSense can get you up and running in under 10 minutes.

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